Fiat Brazil developed the design of their car, Fiat Mio FCC III, by adopting an open source approach through a dedicated website, listening to about 10,000 ideas and suggestions coming from about 17,000 members of the community viewed by 2 million people from 160 countries. This approach, based on large-scale “listening,” was a challenge for the company, but they successfully established both physical and virtual collaborative environments among the online community and the company’s various departments.