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Low Lead Conversion - Coggle Diagram

- - - - Leads lose interest in the Product offerings due to lacking features
- - - - No
        
        The conversion rate is similar or better?
      - yes
        
        Leads are generated and converted more easily compared to Technoserv?
- - - - ineffective communication regarding service value offerings leads to developing lack of interest among the leads.
    - - Media campaigns are not able to target the correct audience resulting in lower quality leads
- - - - Lead Generation Channels are not Effecient
      - Sales Team
        
        Lack of Resources effect the Lead Generation
        
        Workforce is inefficient, needs training
      - Lead Qualification Process is Poor
      - Lead Generation and Conversion Differs as per lead region
    - - Sales Process is Time consuming than average?
      - Establishing Connect with the Rt POC is difficult?
      - Delayed Follow ups increases the conversion time?
- - - - Survey should be conducted for every year to understand market expectations.
    - - yes
        
        Survey lost its validity
      - no
        
        Survey was not done correctly?
- - - - no repeat customers
        
        unsatisfied customers
        
        no referrals
        
        no lead generation from existing customer referrals
    - - Satisfied Customers
        
        Referrals from Satisfied Customers can give good quality leads?