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CE, सम्प्रेषण/crafting marketing communications/messages/contents,…
CE
customer_centricity/
customer_experience/
Anubhava
(customer is) an important entity that contributes to the profit of an endeavour
CE can't be achievd for real without empowering the front line
stories behind people. going beyond just demographics and superficial markers. what's their story.
what's their aspirations
applying positive aspects of individualism too
catering to negative aspects of consumer behaviour
Instant gratification
Constant consumption
Dopamine in marketing
giving them the feeling of doer/कर्ता feeling/personalization/customization/they are driving the ship.
cultural nuances
stories and experiences
communities and discussion forums
Listening to your consumer
social fabric of india
सम्प्रेषण/crafting marketing communications/messages/contents
social media
various needs that consumers satisfy by engaging on social media platforms.
invoking human values,
human virtues
Stories and Experiences
stories authored by consumers
and companies together
Narration and Narrative Structures
Narrative weavers, narrative disseminators, narrative creation
what sort of emotions are you expecting from the consumers through your sm post/Narration
Meaningfulness of it all
communication during crises. especially if it is a man made crises.
crises response strategies
managing meaning
managing information
to repair reputation
to retore reputation
to enhance reputation
'fly low' approach may not work here. rather a quick/timely/engaged response can help faster rebound.
do not ever allow a negative narrative to take over. have effective communication.
pls avoid the following during crises communication
avoid scapegoating
denial represents a major risk.
the nature of crises.
attributing it properly.
social fabric of india
Centricity
Experience
Retention