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ORCHIDSLIBRARY TVC PLANNING - Coggle Diagram
ORCHIDSLIBRARY TVC PLANNING
WHAT'S THE ISSUE OF YOUR CLIENT PRODUCT/DESIGN ?
:star: People might not that orchidslibrary cafe is a cozy cafe comes with comfort of library concept, representing as the owner's own library
TARGET AUDIENCE
PSYCHOGRAPHIC
booklovers
people who's searching for a cozy cafe
teenagers who loves to hangout with their friends
people who wants to tries out a healthy food and drinks
DEMOGRAPHIC
men/woman
kids,teenagers,young adults,middle age, eldery age
HOW TO SOLVE THE PROBLEM ?
sharing how people enjoying their time either spend some time alone or with their families/friends
working
reading any genre of books
laughing while playing indoor games with friends
taking pictures of food and drinks for instagram post
people drawing from their ipad while enjoying eating puffles
do assignments/homework
EMOTION
calm
relaxing
positive
comforting
happy
GENRE
cozy
lifestyle
inspiration
enviroment
CURRENT TREND (BASED ON TIKTORK AND INSTAGRAM REELS)
tiktok trends
books suggestion
promoting enviroment of people in the cafe
the making of drinks
MOOD/LOCATION,COLOR,ETC
mood
exciting
fun
cozy
location
inside and outside orchidslibrary cafe
color
natural, warm
style
cinematic, photography
3D PLANNING