Please enable JavaScript.
Coggle requires JavaScript to display documents.
Chapter 6:
SWOT ANALYSIS - Coggle Diagram
Chapter 6:
SWOT ANALYSIS
INTRODUCTION
Identifying core strengths, weaknesses, opportunities, and threats lead to fact-based analysis, fresh perspectives, and new ideas
Definition: a framework for assessing the performance, competition, risk, and potential of a business or a part of a business
Analysis internal and external factors, current and future potential
-
-
-
-
ROLES
The SWOT represents a position statement stating where the organization is now in relation to its environment
The SWOT provides a firm platform for planning for the future of the organization i.e. formulating the strategy which is the next stage in the strategic process
-
REQUIREMENT
Avoid detail: short points, overview points
-
-
-
-
-
-
-