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The marketing environment - Coggle Diagram
The marketing environment
The micro environment
Customers
Consumer markets
Business markets
Reseller market
Government Markets
International Markets
Intermidiaries
Retailers
Wholesalers
Brokers
Suppliers
Competitors
Direct
Subbstitutes
New Entrants
Publics
TV
Media
The macro environment
STEEPLE
Social Factors
Technological factors
Economic factors
Environmental factors
Policital factors
Legal Factors
Ethical factors
Competitive advantage
Cost advantage
Differentation
Focus