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Mindmap for Fun Fizz Advertising Campaign - Coggle Diagram
Mindmap for Fun Fizz Advertising Campaign
Target Audience
13 - 18 year olds
Want to experience new flavours
Use appropriate channels for teenage audience
Also a wider audience - can be used as a mixer
Themes
Refreshing and fizzy
New flavour - cucumber and lime
Exciting and upbeat
Non-alcoholic
Billboard
Bright
Locate outside schools
Large bold slogan - 'stay cool this summer'
Video Advert
Attract teenagers to try something new
20 seconds - short and catchy
Bold text and fun music
Magazine Advert
Full page spread
Placed in teenage magazines
Use of slogan
Social Media
Bright, vibrant and fresh
Use of hashtags to engage with audience
Post regularly
Can Design
Bright green colours
Bold text
Legal and Ethical
Advertising regulations regarding sugary drinks
Advertising Standards Authority