Please enable JavaScript.
Coggle requires JavaScript to display documents.
Fashion Industry** - Coggle Diagram
Fashion Industry**
Types of Companies:
- Giant global companies with large advertising budgets.
- Own stores and accessories.
- Design and produce luxury goods.
- Promote collections on the catwalk.
- Examples: LVMH (Louis Vuitton, Dior, etc.) and Gucci group.
- Mid-Level Brands and Designers:
- Established companies with good sales and high profiles.
- Often sold through independent stores, boutiques, department stores, and franchises.
- May have their own stores.
- Well-known in specific design areas or countries.
- Independent Designer Labels:
-
- Produce unique and personal collections.
- Sell wholesale to boutiques or department stores.
- May sell directly or via a sales agent.
- Streetwear and Sportswear:
- Influenced by street culture, casual and comfortable.
- Examples: jeans, t-shirts, caps, sneakers.
- Constantly evolving, influenced by punk, hip-hop, and skateboarding.
- Brands range from niche to super brands.
- May not participate in prêt-à-porter shows but produce diffusion lines, accessories, and toiletries.
Diffusion Lines:
- Ranges of clothes by top designers for high street retailers.
High Street:
- Fast-growing marketplace in fashion design.
- Designs collections for retail with chains of stores and franchises.
- Reacts quickly to catwalk trends due to fast manufacturing.
- Lower quality development and fabrics compared to ready-to-wear.
Value Market:
- Clothes produced quickly and in large quantities to meet consumer demand.
- Sold in supermarkets and chains.
- Low production costs result in lower prices and cheaper quality.
- Men buying more clothes and influenced by trends, especially streetwear.
- Growth driven by younger clientele and expanding brands offering more creative collections.
- Showpieces: Special, attention-grabbing garments for catwalk shows.
- Underwear: Evolved from function to style and provocation.
- Knitwear: Designers develop both fabric and design.
-
Haute Couture:?.
- Exclusive and expensive garments.
- Made-to-fit individual customers.
- Uses the most exclusive fabrics and highly skilled artisans.
- Showcased twice a year in Paris.
- Key designers include Chanel, Dior, Lacroix, Gaultier, and Saint Laurent.