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Product, The marketing mix: Product - Coggle Diagram
Product
Planning
5: Market/business analysis
6: Product development
4:Concept testing
3: Ideas screening
7: Test marketing
2: Ideas generation
8: Commercialisation
1: New product planning
Success or Failure
Market size
Market research
Costs
design
Positioning
Launch timing
Promotion
Competition
New Product Development
3: Evaluation
4: Development
2: Concept
5: Launch
1: Identification
Type
Shopping
Speciality
Convenience
Unsought
Levels
Actual Product
Packaging
Name
Features
Quality
Styling
Core product
Benefit
Augmented product
Delivery
Warranty
Installation
Aftersales
The marketing mix: Product