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Services and non- profit organisations, The marketing mix: Services and…
Services and non- profit organisations
Services
Inseparative
simultaneous production and consumption
Variable
Service quality
Individual person
Intangible
Non physical goods
Perishable
Cannot be stored
Non-profit
Fundraising activities
Goals
not ordinary business goals
not market share orientated
not concerned of return on investment
not profit related
The remaining "P's"
Process
Technological advances
Efficiency
Product delivery
Operational management
People
customer service
Trust
Quality of service
Loyalty
Individual
Physical Evidence
Experience
Quality
Atmosphere
Decoration
Ambiance
Fitting of the service
Brand
The marketing mix: Services and Non profit Marketing
Eating in a restaurant
Watching a show
Hair cut
Car repair