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Case Studies, History, development & growth of company over time,…
Case Studies
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Writing your report
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- Start with a point of agreement
- Write in layman's terms
- Follow a logical structure
- Consider all sides of an argument
- Every word should serve a function
- One idea per paragraph
- British English
- Avoid casual language, emotional writing, cliches
- Be objective (third person)
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History, development & growth of company over time
- Chart critical incidents
- Easy way to investigate how past strategy affects the present
- Some events have to be traced from key start-up events
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Your recommendations
- Direct result of the meticulousness
- Demonstrates work put into the case analysis
- Directed at solving strategic problem
- And increasing its future profitability
- Should be in line with the analysis
- Recommendation will generally centre on the exact methods
- Specific to each case
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- Introduction (summary, statement, context)
- Recommendation (reasons in 1 sentence)
- Discussion (what caused the issue, How did you arrive at the recommendation, reasons and evidence
- Action Plan (what needs to be done, risks and responses, possible alternative solutions)
- Conclusion (short summary, key takeaways)
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- Claim (Recommendation)
- Data (Supporting evidence)
- Warrant (Reason)
- Backing (Underlying principle)
- Qualifier (Likelihood)
- Rebuttal ('Unless')
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