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GG shopping Cert - Coggle Diagram
GG shopping Cert
Key shopping ads requirements
GG ads policy
Editorial standard & technical requirement
Prohibited content
counterfeit products, products or services that enable dishonest behavior, dangerous products or services, offensive or inappropriate content, and sexually explicit content
Prohibited Practice
abuse of the ad network, irresponsible data collection and use, and misrepresentation of self, product, or service
Restricted content
Alcoholic beverages, copyrighted content, healthcare and medicines, and gambling-related content
Shopping ads policy
Unsupported Shopping content
example: dangerous products, such as weapons,
Misrepresentation of account & Product
item advertised should match the item on the website.
Usefulness
makes sure the landing page a user is led to offers a positive, clear, and easy-to-navigate experience.
Landing page quality requriement
Contact information Terms & Condition
website must display at least one contact method
Secure check out process
Payment / transaction / information
Return Policy
Destination URL
All landing pages corresponding to products submitted to Shopping ads must be accessible to anyone shopping in any location.
Complete check out process
Make sure users can successfully add items to their cart and fully complete the checkout process.
Enforce Shopping ads policy
Item disapproval
Account suspension
Launch retail strategy
GG Merchant center
List product
GG ads
Identify shopping campaign type
Component
Campaign goals
Sales
Online - in app - in store - on call
Leads
Website traffic
Campaign type
Standard shopping
Smart Shopping
Performance Max
Product data & groups
Product data ( not keyword)
Product Group (not ad group)
Location
Daily budget
Bid strategy
Pmax
Maximize conversion
Optional CPA target
Maximize Conversion Value
Optional ROAS Target
Store visit optimization
New customer optimization
CPA
Standard Shopping
Maximize conversion value
Target ROAS
get as much conversion value as possible - at the target return on ad spend (tROAS) you set
enabling to include a value for offline performance (store visits) -> offers support for omnichannel objectives
Enhanced CPC
increase conversions - while reaching average CPA goal.
Maximize clicks
get as many clicks as possible within a target spend amount that you choose.
Manual max CPC
Placement
Pmax
Search network, search partner, Youtube, Gmail, Discover, GG Display network, Maps, apps
Standard Shopping
Search Partner, search network, Youtube
Ads Type
Pmax
Product shopping ads
Local Inventory ads
Display ads
Text ads
In stream video ads
Standard Shopping
Product shopping ads
Local Inventory ads
Unlock power of performance max