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PESTEL Analysis, Competitive Analysis, and Co-operation, G4 (111212005…
PESTEL Analysis, Competitive Analysis, and Co-operation
Convenience Store Industry
7-11
💥
Porter’s Five Forces
Threat of New Entrants
e-commerce
e-commerce and delivery service
delivery platforms
Threat of Substitutes
Large supermarkets
low store density
vending machines
only provides a few type
coffee shops
Bargaining Power of Suppliers
7-11
Uni-president
FamilyMart
Taiwan FamilyMart Co., Ltd.
logistics
Bargaining Power of Buyers
pricing
products
services.
service diversity
parcel delivery services
photocopying services
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Rivalry Among Existing Competitors
FamilyMart
Competitive Analysis
Product Market Level
analyzing the market commonality
significant market overlap
target audiences
product lines
high market commonality
Resource Level
assessing the similarity
resources and capabilities
complementary assets and technology
extensive network of stores
economies of scale and resource integration
widespread logistics system
own private-label product line
creating differentiation
product sourcing
supplementary assets
Competitive Dynamics Level
observing competitors' behavioral patterns
actions
predict future dynamics
responses
awareness
motivation
capability
Geographic Level
geographic coverage
regional competitive advantages
densely populated areas
Co-opetition
companies both cooperate and compete with each other.
cooperation
sharing costs or risks
competition
customer base and profits
Value Net
competitors and complementors who influence the value of a company’s products or services
Role of complementer
enhancing customer appeal
leverage strengths and expand customer reach
create combined value
PARTS
Rules
Guidelines of the co-opetition relationship
"rules of the game"
7-Eleven and other players, such as exclusivity agreements, territory allocations
Tactics
Strategies used to cooperate effectively while competing for value
7-Eleven uses strategic partnerships
Starbuck and slurpee
Added Values
The combined value created through cooperation
7-Eleven cooperates with complementors
create added value for customers through integrated offerings, shared distribution
Scope
Areas where coopetition occur between companies
Identify the areas where 7-Eleven
cooperates: e.g. logistics, procurement
competes: e.g. store locations, product assortment
Players
Companies that cooperate and competing
7-Eleven, other convenience store chains, suppliers, complemeters
PESTEL Analysis
Political
Economic
Socio-cultural
Technological
Ecological
Legal
[1] In response to the revision of the Food Safety Law
we will strengthen supplier and private brand management
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[1] Launched green products such as reusable shopping bags
[2] The new store incorporates energy-saving and environmentally friendly design elements
[1] Introducing IoT technology to optimize inventory management
[2] Launch automated unmanned stores or cashier systems.
[1] As an aging society approaches
launches exclusive services for the elderly
[2] Consumers pay attention to food safety issues
7-Eleven strengthens food control
[1] When the economy is in recession and people have less disposable income
Launch affordable products
[2] Changes in the employment market
Affect 7-Eleven’s labor costs
[1] Local government bans free plastic bags
adjust shopping bag strategy
[2] The Labor Standards Law modifies the calculation method of overtime pay
Affecting the preparation of personnel costs at 7-Eleven
G4
111212005 IBS3 Ruby 楊絜茹
110251037 IPCM4 Angelica 蔣水晶
112212002 IBS2 Maggie 李采妤
112212007 IBS2 Alex 楊承逸
