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SECONDATE - Coggle Diagram
SECONDATE
Innovations
Product line
Hybrid
Skincare and makeup
Tinted moisturizers
Skin tint
Serum infused lipsticks
Gentle on skin
Wider audience
More inclusive
Gender neutral
All customers
Diversity
Anyone can use
No shade
Caring
Thoughtful
Empathic
Ingredients
Locally sourced
Coconut oil
Tea tree
Tamarind extract
Eco-concious
Sustainability
Packaging
Refillable products
Recyclable materials
Limited edition and collabs
Collaboration
Partnerships
Disney
Face castle
Ergonomic
Multifunction
On the go
Eye shimmer
Lippies
Concept
Vision
Promote confidence
Inspire
Role model
Self love
Expression
Proud
No insecurity
Well-being
Positive
Energetic
Mission
High quality
Solution
Accesible
Easy to get
Online
E-commerce
Website
Offline
Physical stores
Sociolla
Beautyhaul
Secondate store
Affordable
Values
Empowering
Indivuduality
Inspirative
Conscious
Choices
Youthful
Target audience
Female
Look young
Love themselves
Clean beauty
Energetic
Playful
Brand identity
VIsual
Packaging
Warm toned
Consistent
Online
Offline
Collaborations
Partnerships
Minimalsit
Eye catching designs
Tropical
Indonesia
Tone and personality
Inclusive
Hugging everything together
Anyone is welcome
Friendly
Welcoming
Experimentation
Focus
On yourself
Comfort
No safe zone
Self love
Marketing
Indonesian females
Urban consumers
Medium to high income
Multifunctional beauty products
Trendy
Social media centric
Up to date
No boomers
Customer
Gen Z and millenials
Self concious
Daily makeup
Channels
Social media
Apps
Instagram
Tiktok
Youtube
Giveaway
Ad placement
Games
Beauty apps
Youtube
Collabs
Partnerships
Beauty influencers
Trust
Exposure
Engagment
Celibrities
Platforms
Online presence
Engagement with audience
User experience
Local marketplaces
Shopee
Tokopedia
Events
Pop-up
Beauty workshops
Beauty fairs
Bazaar
Increased user experience
One on one with cust
Campaign
Seasonal collections
Transformations
Persona change