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Mr Darry's start up journey - Coggle Diagram
Mr Darry's start up journey
Introduction to "The Loosehead"
The bar that he collaborates with 4 of his business partners
Bar serves food and beverage as well as broadcassting different programmes
the current pub can hold 300 people at best
The bar located in Dang Thai Mai
serves specialty items from South Africa, Ireland,etc
The biggest night the business has was 150 people for 3 hours
Setting up in Tay Ho
Popular and competitive location due to multiple restaurants and bars that have similar orientation
His bar is considered to have competive price => lower price of beer
Gain good profit off the rugby world cup
benefit from USP - serves Irish specialty, cheaper beer compared to other bar nearby
Capital needed in first place: 500 mil
Bar specific issues
Cultural differences between owners
food and beverage licensing were an issue
Problems related to bar's toilet (broken, clogged,...)
time consuming and cost increased due to repairments
Advertising and enterprise
Word of mouth is important
Having visitors posting about the bar => receive 1 beer free
Having DJs, Bands
Helpful advices based on his experiences
Makes decision logically not emotionally
Foreign ownership was not an option
essential due to the local co-owners might understand the laws and regulations better
implementing interactive games might be helpful for promotion
working with friends is rewwarding
Business organisational chart
The owners
1 manager
5 other staff members
Main Demographic
Expats who enjoy sport
People who enjoy sports that are more popular in the West ( E.g Rugby)
recently there has been a rise in Vietnamese customers including business men and young adults