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Visual identity of WhereAbouts - Coggle Diagram
Visual identity of WhereAbouts
Whereabouts
environmentally friendly
encourage environment friendly travel
adventure
exploring new places
lack of assistance
independent travel
for every country
sustainability
low carbon
publishes guides
Target audience
solo travelers
people that care about enviroment
18-35
middle class?
earn average amounts of money
countries
Japan
Canada
Sweden
Argentina
design
typography
sf slapstick comic
Sf wonder comic
Sarabun
colour scheme
warm + cold colour
muted yellow for background
Dark blue
Blues and yellows
green
bright colours to draw attention
readable
images
ways of travel
maps
books
publishing company
logo
book with place marker
slogan
Adventure designed for you
Layout (travel guides)
background image of country
spine
company name
Country
barcode
Back
Info about country
front
name of company at top
slogan under company name
logo next to company name
images
ways of travel
relate to country
logo
flag of chosen country
info
recommend attractions
popular areas
ratings (stars, hygiene)
list food places
areas to stay
eco friendly ways to travel
ratings of places
shops and what they sell