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Sports Sociology - Coggle Diagram

- - - - Links the image of recipients to that of the sponsors whether good or bad
      - Favours only well-established sports or those with high entertainment value
      - Provides no financial security for the athlete or team, as sponsorships can be withdrawn anytime
      - Gives sponsors control over matters related to the sport like timings, seasons and locations
    - - Provides opportunity to develop new sports
      - Provides financial support to help with development of a sport
      - Provides additional funding for development of athletes and teams
      - Raises the profile of a sport to increase public exposure
      - Provides funding of equipment and facilities
      - Provides management support so that the sport can be organised professionally
      - Provides support for fringe activities like family-friendly activities or booths during major sporting events.
  - - - Advertises their products and services
      - Raises their brand awareness
      - Increases sales and revenue through media exposure
      - Give them a positive and healthy image regardless of the nature of their products
    - - Has uncertain investment returns,as sporting success is not guaranteed
      - Does not guarantee media exposure and advertising as events can be disrupted
      - Links the image of sponsors for the better or worse.
  - - - For the sport
        
        Raises public awareness of the sport
        
        Sets high standards for performance
        
        Generates revenue and attracts investments
        
        Provides publicity for related and upcoming sporting events
        
        Increases popularity and status of the sport society
      - For spectators
        
        Introduces inspiring sports role models to aspire athletes
        
        Introduces new supporters for the sport
        
        Makes sports spectatorship fun,convenient and accessible
        
        Provides examples of skills and tactics for aspiring athletes
        
        Develops a sense of belonging for affiliation
    - - For sports and athletes
        
        Intrudes on athletes privacy due to high coverage of them
        
        Undermines the officals calls and decisions which can affect their confidence in their career
        
        Dictates event schedules for increased viewership
        
        Alters competition rules and traditions to increase advertising opportunities for high profile games
      - For society
        
        Encourages armchair spectators
        
        Showcases negative values and behaviour of athletes
        
        Reduces spectator attendance at live events
        
        Reinforces inequality by limiting coverage to traditional sports or social groups.
- - - - Causes insomnia, Heart attack, Involuntary Shaking, Irregular heart rate and balance/coordination difficulty
    - - Causes Acne,Excessive Body and facial hair, Increased risk of cardiovascular disease, More aggressive
    - - Causes Dehydration, muscle cramps, drop in blood pressure, cardiac disorders, Moodiness, dizziness and loss of coordination and balance
    - - Causes High blood pressure, Thickening of the blood, Feeling of weakness as blood flow is constricted
    - - Causes Crippling arthritis, Damaged liver and enlarged heart which creates high blood pressure
    - - Causes stomachache and Headache