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Location Branding: Mermaid Beach - Coggle Diagram
Location Branding: Mermaid Beach
Location Insights
Suburb on the Gold Coast in Queensland
Between Broadbeach(north) and Miami(south)
Stunning ocean front views
Target audience
Families
Beach and outdoor enthusiasts
Young Professionals and couples
Business and investors (e.g. real estate investors)
Tourists and short-term visitors
Retirees
Current perection of location
trendy, with a mix of boutique cafés, modern restaurants, and lifestyle experiences.
Convenient Location: Well-connected to major attractions and transport
High-Value Real Estate
Authentic Coastal Experience
Peaceful and Family-Friendly:Relaxed Atmosphere: Seen as a quieter, more tranquil alternative to busier Gold Coast areas, attracting families seeking a safe and calm environment.
Recreational Opportunities: Outdoor Activities: Recognized for its wide range of outdoor activities, including surfing, jogging, and beach sports, appealing to an active lifestyle
Location Characteristics
Natural beauty
Family-Friendly Atmosphere
Proximity to Amenities
Vibrant Community
Outdoor Recreation
Real Estate Appeal
Relaxed Lifestyle
Revised perception through branding
Emphasize the suburb’s natural beauty and coastal views
Use high-quality visuals that capture the essence of relaxation and tranquility.
Active and Healthy Living: surfing, beach volleyball, and walking or cycling along the coastline
Develop branding around the vibrant dining options, from trendy cafés to upscale restaurants
Use modern design elements in branding materials to reflect the suburb's trendy appeal
Incorporate messaging about sustainability and environmental preservation efforts in the branding
reinforcing the suburb’s connection to nature and outdoor living.