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MARKETING ENVIRONMENT :*, (SUBSTITUTES, SUBSTITUTES, SUPPLIER BARGAINING…
MARKETING ENVIRONMENT :*
MICRO ENVIRONMENT
CUSTOMERS
Consumer markets
Business market
For use in their own operation
reseller market
government market
International market
Individuals
MACRO ENVIRONMENT
SOCIAL
TECNOLOGICAL
ETHICAL
ENVIRONMENTAL
LEGAL
Political/legislation
INTERMEDIARIES
HAULIERS
AGENTS
BROKERS
WHOLESALERS
SUPPLIER
Flow of goods
COMPETITORS
NEED TO BE MONITORED
PUBLICS
BANKS
MEDIA
GOVERNMENT
CAN INFLUENCE POSITIVELY AND NEGATIVELY
Social factors
COMPETITIVE ADVANTAGE
Competitive advantage
Cost
Differentiation
Targeted audience
IINDUSTRY RIVALRY
CUSTOMER BARGAINING POWER
NEW ENTRANTS TO MARKET
STRATEGIC OBJECTIVE
MARKET PENETRATION
PRODUCT DEVELOPEMENT
MARKKET DEVELOPEMENT
DIVERSIFICATION
INNOVATION
SUBSTITUTES
SUBSTITUTES
SUPPLIER BARGAINING POWER