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Marketing - Coggle Diagram

- - - - they developed a product and then tried to determine who might interested in buying it.
    - - they try to find out what consumers want before making the final product.
- - - - STEELE ANALYSIS
      - 5C ANALYSIS
      - SWOT ANALYSIS
- - - - the most popular strategies is the STP(segmentation, targeting and positioning).
        
        similar characteristics
        
        psychographics
        
        demographics
        
        geographics
        
        behaviours
- - - - Primary research
        
        it involves collecting new data and informatation that has not been collected
      - Secondary research
        
        use information which is already availabile
- - - - is decided by economic law of supply and demand when supply exceeds price fall . when demand excees supply price raise
    - - is about communication . it is the way in witch a businnes makes its products known to its costumers
    - - is the basic of the whole of marketing process
    - - is about distributing the product to the costumers, making sure that is im the right place at the right time