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Globalization and popular culture - Coggle Diagram
Globalization and popular culture
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Popular culture: (Mass Culture/Low Culture)
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Popular culture is largely linked to passive ad unchallenged entertainment designed to be sold to the largest number of people possible, are dumbed down so doesn't require much critical thinking, Mass media is becoming the popular culture of many and appealing to local communities making large amounts of money for large corporations.
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Evaluation of popular/mass culture:
Popular culture often attacked for diverting people away from more useful activities and for having harmful effects on mass audiences.
Marxists argue Frankfurt school see mass culture as simply mass-produced manufactured products imposes on the masses by global media businesses for financial profit.
Marcuse suggests the consumption through advertising, undermined people's ability to think critically about the world - social repression.
Strinati rejected these views and point towards a wide diversity and choice within popular culture, which people select from and critically respond to.
Mass Culture
- Popular culture enjoyed by the majority, highly commercialized and mass-produced with no long lasting artistic value. Sold on global markets to make profits for large 'culture industry' corporations sold to them.
Low Culture
(derogatory term used to describe popular culture) - Popular/mass culture is inferior quality to high/elite. The media put out is enjoyed by ordinary, worthy of study and avoiding and rejecting the suggestion that it somehow and inferior quality the high culture.
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High Culture
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High culture is treated as something 'special' to be treated with respect, involves value and a heritage that is worth preserving e.g.
ballet opera and fine art.
These are found in special places such as galleries and museums, aimed mainly at u/c or professional m/c audiences would watch. Products for example may include classical music such as
Mozart or Beethoven, Jazz, foreign-language/specialist 'art' films.
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The Changing distinction between high culture and popular culture
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Postmodernists argue the difference between high culture and popular culture is weakening. The combination with huge expansion media-based creative cultural industries due to the factors such as production of mass goods on a world scale + easier international transportation make a huge range of media and cultural products available to everyone. These changes have led to cultural products to be consumed by the mass of people homes without visiting specialized institutions e.g.
theatres or galleries.
As high culture have been incorporated into high culture; no clear distinction between high culture and popular culture.
Video games
which was once considered a part of popular culture is now classed as 'high culture'.
Stinati
- argues the element of high culture have become popular culture and elements; no clear distinctions between the different cultures.
Technology has made it possible for mass audiences to see and study high-culture products, e.g.
Van Goh on the internet.
Google allows people to build their own private high-culture virtual museums and art galleries.
Giddings
- forms of High culture are now produce products for the mass popular culture markets
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A global popular culture
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Globalization has undermined national and local culture, the same cultural and consumer products are now sold globally and promoted by global media content and advertising. The spread of popular culture has made different cultures more alike.
Flew -
Suggests that the evolution of new media tech has played an important role in the development of a global popular culture.
Kellner -
Global Culture
The media has the power to globally produce images of lifestyles that increasingly become part of everyday life where people form identities and views of the world.
Cultural homogenization - When powerful media making the different cultures more alike and merged into one uniform culture.
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Advances in multi-media tech and the digitization of cultural products mean that today's media conglomerates operate in a global marketplace. This breaks down cultural distance between countries and popular culture is spread beyond the boundaries of particular nation-states with the same cultural products sold across the globe.
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Globalization and popular culture
Global Village - McLuhan
Describes how he electronic media e.g.
satellite technology
and the internet, collapse space and time barriers in human communication from people around the world, and can interact with each other instantly on a global level and it 'shrinks' the world has become one village/community.
Globalization - The way global societies have become interconnected and exposed to the same cultural products across the world > Leads to popular culture.