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ChocoIndulgence - Coggle Diagram
ChocoIndulgence
looks
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having words that represent how the company want customers to view the brand as is important as you know that when you go to look at the design these are the words that are wanted to be achieved.
rich colours
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deep reds
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having colours are important as different colours are assosiated with different things,so by using rich colours gives off the luxury chocolate representation chocoindulgence is representing.
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words
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enhancing words are important as it gives off an immediate brand image off of first glance. first impressions are important so by having short impressive words on packaging it gives a good brand representation.
other brands
lindt
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having other rich luxury chocolate brands that sell well give off good brand reference for chocoindulgence so they can see what things work well and sell to the target audience.
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