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All Women's Action Society (AWAM) - Coggle Diagram
All Women's Action Society
(AWAM)
Objectives
AWAM envisions are just democratic and equitable society where all persons, women especially, are treated with respect, and are free from all forms of violence and discrimination.
SWOT Analysis
Strength
Supporting women in crisis
Actively securing women's and bringing about gender equality
Weaknesses
Not well known to people especially among youngster
Less exposure because its lack of activities and approach
Opportunities
Do not have a tough competition
More popular than any other women's empowerment non profit organization
Threats
Might goes unrecognized if they're not trying to be active advertise the organization in other form of media
Target audience
Demographic
Gender
Female
Age
12 and above (teenagers until elders)
Religion
All religion
Race
All races; Indian, Chinese and Malay and Bumiputera
Psychographic
Lifestyle
Unleash themselves from peril, having hope and meaning in life
Service Features and Benefits
An organisation that helps women who experienced domestic violence and fight against gender inequality
Provide counselling session, workshop, awareness talk, training
Competitor Analysis
Naluri
Simple and cheerful design to attracts consume
Offers consultation and programmes in improving employees’ performance and mental health
Provide management programmes to prevent chronic diseases
Mercy
Fundraising, not only for Malaysian but people around the world
Adopt Total Disaster Risk Management (TDRM) to help citizens in need in every phase of disaster
Have an impressive achievements since its establishment
Well-known NGO that helps the needed through charity and other volunteer activities
Design Issue
Logo is not easy to read
Messy design and concept
Unappealing