Toui Tufting
Background
Location and Operation Time
Subject Matter
Swot Analysis
Weakness
Toui Studio in Petaling Jaya, also known as " Tuft Out your Imagination, " is a creative arts space that specializes in tufting workshops. Located in Kota Damansara, the studio offers participants the opportunity to make custom rugs or hang walls. The workshop caters to all skill levels, providing comprehensive guidance from experienced instructors, as well as all the necessary materials and equipment, including tufting guns, fabrics, frames, and yarn. The studio emphasizes a hands-on learning experience where participants can complete their projects on- site and take them home the same day. Toui Studio aims to foster a creative environment where both artists and fans can express their imaginations freely.
Threats
Regulations and competition from another art studio.
Strength
Social media: Uses official website, Facebook , Tiktok, Instagram to update news.
Service: For all ages, culture and gender, many loyal customers, focused on tufted rugs.
Weakness: Logo: Simple, the logo color not interesting, the font not suitable.
Ads: Outdated, fonts.
Opportunity
Attract outside people other than residential area, to expand its community profile.
10AM-7PM (Monday-Sunday)
R-2-23, Emporis, Persiaran Surian, Kota Damansara, 47810 Petaling Jaya, Selangor
Target Audience
Demographic
All ages, both gender, any culture.
Psychographic
Typography
To seek profesional, to enlarge community, to create a nurturing and innovative environment for creativity and artistic expression.
Clarify Objectives
The main purpose of tufting is to produce textiles that are fast, durable, and attractive in terms of appearance. This process allows the manufacture of carpets or fabrics with a special design, providing comfort, durability, as well as being more cost-effective.
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Service Features and Benefits
Main Selling Point
Unique
Toui Tufting offers custom rug services with customizable designs, colors, and sizes, using modern tufting techniques for fast and quality results. Its specially lies in its unique, durable, and comfortable handmade products, as well as providing a creative experience through workshops or DIY kits. This makes it more flexible and affordable than traditional methods.
Toui Tufting offers custom designs, quality, durable and comfortable handmade products, as well as DIY kits or workshops. They are more affordable than traditional methods, making them an ideal choice for unique and personalized rugs.
Choose This Service
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Choose Toui Tufting because its offers custom designs, quality handmade products, affordable prices, and interactive experiences through DIY kits or workshops, with a focus on durability and comfort.
Competitor Analysis
Research Competitors
Toui Tufting studio stands out from its competitors by offering interactive tufting workshops, custom orders, and team building events in a cozy atmosphere and friendly guidance, perfect for beginners. Compared to other studios, such as Tuft Space and Dodome Setapak, which also offer workshops but with a more limited selection, Toui provides a more holistic experience and focuses on quality and detail.
Understanding Competitors
Toui offers a selection of fully customizable designs and sizes, appealing to customers looking for a style that suits their tastes. Competitors like Tuft Second and Tuft Space arre more limited in the options they provide.
Design Issue
Logo: Simple, the logo color not interesting, the font not suitable.
Ads: Outdated, fonts.
Concept
Playful/fun
Logo
Combination
Wordmark
Color Study
Purple
Green
Pink
Blue
Orange