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Life Itself Comms Issue tree 2024 - Coggle Diagram
Life Itself Comms Issue tree 2024
What resources do we need?
Do we need a graphic designer?
🔥 Do we need a developer?
🔥 What platform do we use for the website(s)
Where do our brand & design assets live?
What example assets do we have?
🔥 Who is the PM?
Should we involve our community e.g. the get involved or general channel in getting feedback on what we are doing?
What channels should we use to reach our intended audience?
🔥🔥 What web properties and other channels do we have?
Should we use decentralised SM platforms too? Which ones?
What mainstream social media platforms do we focus on?
What advertising channels should we use?
What partnerships can we build/leverage?
What collaborations would support our offers? (may differ by offer)?
Should we use social media?
what other channels exist?
What properties and other channels should we have?
What is the copy? 🔥
What is the home page copy?
🔥 What is our residency page copy
🔥🔥 what is our studio website copy?
What is our conscious communities/coliving copy?
🔥🔥 What is our ‘media/learn/…’ page copy?
What is our second renaissance page copy?
What is About page copy?
What is the key context for the comms work?
What are the key offers?
Do the key offers have sub-brands in any way?
What is our core message?
What is our brand?
What’s our unique value proposition? (what do we actually do and how does it add value?)
What is our strategy?
What is our main CTA?
What is the relation to 2R material? What do we put on 2R vs on Life Itself?
What are our marketing campaign(s)?
Who are great examples in this space of marketing and impact?
What offers are we marketing?
🔥🔥 What general promotional material would we want for LI and its offers (e.g. for the IDGs?)
What physical comms material do we want to produce?
🔑 Stickers, flyers (a5), bookmarks .., business cards with a QR code
Useful items i.e. pens are better as they will stay with people and be used. even 1euro coins for trolleys etc [few people use pens though nowadays ...]
What online materials?
Who is the audience for these?
What are we sharing about? 🔑 Life Itself & Second Renaissance ...