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Chapter 6. Managing intellectual property, 4. Brand names, 6, 7, image,…
Chapter 6. Managing intellectual property
Patents
Information to patents
Strict criteria
Inventive step
Industrial application
Novelty
Patent agents
Patent issuing organization
The configuration of a content
The specification
The patent abstract
Type of works
Legal Standard
How it's acquired
Source of law
Length of Term
20 years from patent application
35 U.S.C exclusively Federal; appeals to single US Court of Appeals
Invention + Application process
Novelty, Nonobvious, Utility
A new and useful process, machine, manufacture, or composition of matter
1. Intellectual property
Copyrights
Registered designs
Patents
Trademarks
3. Trademarks
Definition
synonymous
iwords, logos, symbols, shapes, colors, sounds, or even smells
distinctive
Duration and Renewal
for 10 years
enewed indefinitely
procedure time > 1 years
Copyright
A legal right that protects literary and artistic works.
Symbolized by ©.
Protection is automatic, no registration needed.
Protects the expression, not the idea.
Lasts 70 years after the author's death.
Allowing them to control how their work is used.
Copyright protection is automatic
Can apply to nine types of works, divided into three categories:
Example : J.K. Rowling wrote the “Harry Potter” series, her books were automatically protected by copyright
The typographical arrangement or layout of a published edition.
Original literary, dramatic, musical, and artistic works;
5. Registered textdesigns
New Product Creation
Not novel or not
contain an inventive step
Registered Designs System
Intended for Aesthetic Appeal
Outward Appearance Protection
Shape;Configuration;Pattern;Ornament
Underlying Idea
Duration of Protection
Initial Term: 5 years
Renewal
Renewed for up to 5 further 5-year terms
Up to 5x
Max Duration: 15 years
Industrial Application Processing Diagram La Hay
Industrial Application Processing Procedure La Hay
4. Brand names
Importance for Businesses
simplifies consumer decision-making
competitive advantage
Definition
Brand Equity
value brand name adds to a product
Consumer Loyalty
Higher Prices
Product Extensions
name of product or service
The link between brand names and trademarks is becoming increasingly close.
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