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Strategic decision - making :, Evidence, WanTao's work↓, Jade's…
Strategic
decision - making :
Decision making if...
If choosing
Supported evidences
Data authenticity
Reduce the risk that might cause big mistakes
Improvement of product quality
Attract more consumers,
at the same time Let loyal fans follow firmly
Reliable Information
There is a high probability that it will be free from the influence of political factors.
If choosing
conflicting evidences
Falsification of evidence
Produce risks future for business
Impact products qualities
Loyal consumers might leaving
unstable information
Might Involve sensitive factors (Like religion)
Causing bankrupt/ trust loosing
how to make sure evidnce is reliable
origin
comes from multiple independent and authoritative sources
avoid relying on a single source of information
internal data, market research, industry reports, competitor analysis
Assess the credibility of data sources
data
Regularly organize and check the data to ensure the consistency of the data
Compare the current data with the historical data to determine whether the trends are consistent
ensure the quality of data, including the completeness, accuracy and timeliness of the data.
reflection
use the opinions of experts to evaluate.
combine customer feedback, opinions and internal consultation.
Before making a decision, conduct a detailed risk assessment of the data and analyze the uncertainties or potential risks.
Evidence
Product Audience
Clear goals
Government Decision
Preventing conflicts with the law
Customer Preference
Identify your audience
Competitor Research
Reduce risks and
Public opinion
Develop a strategy
Budget
base of the decision
Market Research
Reduce risks and clarify goals
Company Status
Identify the Challenge
WanTao's work↓
Jade's work↓
←Yihan's work