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Topic 6 - Attitudes - Coggle Diagram
Topic 6 - Attitudes
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Attitudes
A long lasting evaluation a person makes about an object, person, group, event or issue
Key features
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Attitudes have a direction (positive, negative or neutral)
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Attitude formation
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Social norms (cultural values, beliefs, social roles and media)
Implicit attitudes
Attitudes at the unconscious level, involuntarily formed, typically unknown to the individual, likely to be resistant to change and require indirect measurement
Explicit attitudes
Attitudes at the conscious level, deliberately formed, easy to self report, more dynamic and can change overtime and involve direct measurement
Functions
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Self image protection function helps people protect their self image from harm, shame or threat
Tripartite model
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Attitudes are formed from Affective (Feelings), Behavioural (Actions) and Cognitive (Beliefs and thoughts)
Although all three elements must be present for an attitude to exist, they are not always consistent
Stereotypes
A collection of beliefs that we have about the people who belong to a group, regardless of individual differences among members of that group
Stereotyping is a form of social categorization where people are grouped based on perceived shared features
Function
Stereotyping saves individuals from having to deal with the unique aspects of every individual they meet
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Disadvantages
Stereotypes makes individuals ignore differences between people therefore they think things about people that might not be true
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Discrimination
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Race, age, gender, ethnicity, disability or mental illness discrimination is treating someone unfavourably because of their __ (age)
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Indirect discrimination
Occurs when everyone is treated the same, but as a result certain individuals are put to a disadvantage because of it
Attribution Theory
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Attributions about self
Self serving bias
The tendency to make situational attributions the major cause of our own negative behaviours and dispositional attributions to account for our positive behaviours
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Prejudice
Holding an attitude towards the members of a group, based solely on their membership of that group
Causes
Just world phenomenon
The tendency to believe that the world is just and that people get what they deserve. The 'have' group tends to consider their power, status and money to be a result of their hard work and intelligence
Social categorization
The mere grouping of people results in them and us mentality and this is enough to trigger in group favouritism and out group negative bias
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Reducing prejudice
Contact hypothesis is contact amongst individuals of different groups can decrease prejudice amongst the groups, four conditions must be evident for contact to work.
Intergroup contact
Close, prolonged contact between people from groups that are prejudicial towards each other, through direct contact individuals reevaluate their stereotypes and identify the harm stereotypes can cause
Equality of status
Involves social interactions that occur at the same level without differences in power or status between members of the two groups
Superordinate goal
Shared goals which groups or individuals cannot achieve by one group alone, for superordinate goals to reduce prejudice it is important that the common goal is achieved
Mutual interdependence
Members must depend on one another to meet each person's goals, when each group's needs are linked to those of others in the group cooperation is encouraged