Please enable JavaScript.
Coggle requires JavaScript to display documents.
MKT in4 and customer insights - Coggle Diagram
MKT in4 and customer insights
MKT in4 & today's big data
Big data
Huge & complex data generated by today's sophisticated information generation, collection, storage and analysis technologies
Marketers do not need more information, they need better information and they need to make better use of the in4 they already have
MKT analytics and AI
MKT analytics
Requires data collection and analysis from all channels in the physical and digital arenas over the time span
AI
Machines think and learn in a way that looks and feels human but with a lot more analytical capacity
Marketers should start with the fundamentals of managing customer relationships and then employ high-tech data and analytics solutions
Using and managing MKT information
Customer insights
Collect customer & market in4
Then use this in4 to develop important customer insights
MKT in4 system
Assessing
Develop needed in4
Help decision makers use the in4 to generate & validate actionable customer & market insights
Provide in4 to external partners( suppliers, resellers, MKT services agencies)
Give key suppliers access to in4 ranging from customer'buying patterns
Monitor the MKT environment to provide decision makers with in4 they should have to understand customers & make decisions
Develop market in4
Internal data
Electronic collections of consumer and market in4 obtained from data sources
Access quickly
Wrong format for use in making MKT decisions
Data old
Require sophisticated equipment
Competitive MKT intelligence
Monitoring, collection and analysis of publicly available in4 about consumers, competitors and developments in the marketplace
Observing consumers first-hand to quizzing the company's own employees
Benchmarking competitors'products
Conduct online research
Monitor social media networks