Please enable JavaScript.
Coggle requires JavaScript to display documents.
Chocoindulgence - Coggle Diagram
Chocoindulgence
Packaging designs
-
Mockup ideas
I will create different ideas to visualise how the packaging will look in real life and make sure to change anything that doesn't promise the high-end experience.
-
Packaging types
Wrapper design-Luxurious wrapper that shows the quality of the chocolates(Makes it feel like a gift)
Box design-A elegantly designed box that represents indulgence and gives a luxurious unboxing experience
-
Brand identity
Brand values
Quality-Use the best ingredients so that the chocolate meets a luxury,high-end experience
Luxury-Everything about the brand will demonstrate sophistication ranging from the packaging to also the marketing and the chocolate
-
Experience-Every customer should be well pleased with their purchase and should feel the elegance of the product
-
Target audience-The target audience consists of adults around the age of 25-40 who like luxury products and appreciate luxury experiences.
Visual elements
-
Logo concepts
-
-
-
I will sketch all of these to visualise how these will look and decide which one fits the target audience
-
-
Research and inspiration
I will create mood boards that include colour schemes,packaging designs and different fonts i could use
-
I have also sketched a few designs for my logo to see which would be suitable for a luxurious experience
-
Competitors
I will look at different high end chocolate brands,such as Godiva,to understand their strength and weaknesses in the brand
I will also look at cheap chocolate brands to see what they all share in common and i will make sure that the visual identity and graphic design doesn't relate to them.Normally they use bright colours to attract different people such as children.