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H Mark - Coggle Diagram
H Mark
Website
Blog
Add blog posts to website featuring industry analysis. Multiple authors. Create backlog of content. Topics to cover include industry analysis, crypto use cases, opinion pieces, problem statements
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Announcements
Notify of application downtime, client-facing changes
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Events
Promote HAYVN through attendance at conferences, webinars
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Help center
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FAQ
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Identify pain points and create FAQ's around common queries e.g. Payment currency and network addresses
Partnerships
Engage partners to generate marketing exposure e.g. Akurateco, NoRBR, WooCommerce
Provide content to partners to publish on their blogs, partner pages
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Videos
Create tutorial videos for Pay, Trade
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Social media
Create LinkedIn posts to promote product and features, thought publications, use cases etc. Utilise groups to broadcast posts e.g. Payments Innovation
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Release notes
Automate sending of release notes e.g. direct from Pay, Trade
campaigns
launch marketing campaigns tailored to regions / industries. Track effectiveness through relevant metrics
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