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Platform Model - Coggle Diagram
Platform Model
The relationship between platforms and consumers
Connect producers and consumers
Social network
YouTube
matching mechanisms
Exchange
Service
Uber
Airbnb
Product
Information
Facebook
What they paid
Money
Attention
Reputation
Influence
How does the platform retain consumers?
consumers
Customer Conversations
resurvey
Feedback
consumers feel bad
decrease its customer base
Pricing Reflects Value
Price
Price Testing
Undercharging :no_entry:
Netflix
Gradual Price Increases
Offering More Value
improving service
just Increasesing
Adjust pricing
Flexible
Offering Different Plans
increase the price
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tiered pricing structure
grow its customer base
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Simplicity
The commercial operation mode of each platform
Facebook
other news are exchanged among users
photos links and posts with personal
advertising business
A large user group and massive user data make advertising more accurate and efficient.
Social e-commerce business
Transform into an online shopping mall
Huge amounts of user data
Personal information, interests and hobbies, social relationships, etc.
YouTube
Provide a live broadcast platform
Olympic Games held in London, covering events for more than 60 countries around the world
business partners
Youtube’s growth brings real benefits to partners
Advertising space sales
1,300 advertisers are affiliated
The return on investment is extremely high, far better than TV advertising.
The business model of the platform
Generates value and monetizes its services by connecting different user groups
Multi-Sided Markets
Consumers and Producers
e.g: Amazon
Service Providers and Clients
e.g: Uber
Revenue Streams
Transaction Fees
Subscription Fees
Advertising
Ecosystem and Partnerships
Encourage third-party developers, businesses, or service providers to build on or integrate with the platform
Network Effects
Direct Network Effects
The value of the platform increases directly with the number of users
Indirect Network Effects
The value of the platform grows because of the interaction between different groups
Cost Structure
Platforms tend to have low marginal costs after the initial setup