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Platform Model, G3 (IBS3 Kelly, DFLL4 Tina, IBS2 Tarastra, IBS(M) Jan),…

- - - - Value unit
      - Exchanging of information as platform is served
        
        e.g. news forum - Reddit
- - - - Value Unit
        
        Filters
        
        Search only
        
        Ex. Videos on Youtube
    - - Facilitate
        
        Match
        
        Consistent basis
        
        Value, Ecourage, Positive, Rules
      - Keep the interest of users
- - - - Afraid to charge
        
        Don't overthink
        
        Find the right ''order of magnitude"
  - - - Perceive value
        
        Talk to users
        
        Ideal price
  - - - Less value
- - - - 22% value of top 100
      - flow of funds
      - try to get as close to transactional as possible
    - - 14% value of top 100
      - tough to start; chicken&eggs
    - - 31% value of top 100
      - constant revenue from users
  - - - organic virality
      - Do not sell ads unless you're a top 10 site
  - - - non-recurring revenue
      - require scale with people
      - low margins
    - - distance from transaction
    - - massive capital
      - low margins
    - - high risk
- - - - Strong retention is needed
- - - - Service Providers