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Storytelling for Nonprofit - Coggle Diagram
Storytelling for Nonprofit
Journalism Principles
Spreading Awareness
Magnifying the message
Credibility and Truth
How "fake news" affect storytelling
Loyalty
Independence
Principles of Journalism not applicable to nonprofits
Marketing Principles
Crafting the Narrative
Clarity
4 Ps of Storytelling
Authenticity
Create a relatable story
Incorporate Conflict
Tailoring the story
Target audience
Know your audience
Empathy
Branding
Why is branding important within the story?
How to convey branding within the story?
What is branding?
Mediums
Social Media
Traditional mediums
Fundraising and Storytelling
Strategies for successful storytelling
Integration into events
Print media
Elevator Pitch
History and Importance of Storytelling
Need and Impact of Storytelling in fundraising
Defining success in fundraising
Ethical Considerations
Journalism ethical concerns
Marketing ethical concerns
HIPAA and other ethical considerations
Barriers to good storytelling
Case Studies
TBD