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Week 2 Vision, mission, values and goals, b302_blk_01_wk_02_f010.eps -…
Week 2 Vision, mission, values and goals
Vision
2.1 Elements of a strategic vision
Envisioned contextual environment
Envisioned industry environment
Desired future organisational position
Time horizon
Mission
The difference between vision and mission
Values
chracterstics
definition
6 Goals
definition
objectives should be
Focused on crucial issues
Challenging but realistic
Precise and measurable
Time-bound
relation
performance
types
long term
may conflict
short term
