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ANIMATION STUDIO - Coggle Diagram
ANIMATION STUDIO
Client retention in an animation studio
Improve Customer Service
We must consider excellent customer service and think about making an incredible video animation for our clients
Provide High-Quality Service
We should deliver a high-quality service to meet our client
expectations by investing in skills and the latest technology.
Build Rapport to Ensure Client Retention
During communication with our client, we should be
friendly but professional as well to build up a business relationship.
Compete on Quality, Not Price
To prove our animation studio’s worth to our client, we should give them a quality work. Being competitive with pricing will win you short-term work.
Stay on Your Clients’ Radar
We must stay on our clients’ radar even if the project is already completed, rather than moving to the next clien we should interact and make an effort to keep in touch with them.
Offer Extra Value to Encourage Client Return
We should provide extra value for them to
return, as long as the extra service does not cost you more than a few minutes and provide it forfree.
Educate Clients About Our Brand
We should send email newsletters to retain our customers,
it’s more effective to send education emails rather than sales emails.
Reward Loyal Clients
We should offer our past clients a gift or discounts, even when they aren’t expecting it. It doesn’t need to be grand or expensive but beneficial, personalized, and memorable
Underpromise and Overdeliver
: It’s better to underpromise and overdeliver in the end rather than the opposite because our clients would hold us accountable for the promises we make in the contract.
Continuously Improve Animations
It’s important to keep improving and getting better with
animation by using the feedback results we’ve gathered.
Innovate and Stay Ahead of Trends
We should keep our clients informed about the arising trends animation and do something unique and unforgettable to make our client retain
Challenge in getting new clients
Conduct an overall market research
The studio must have a comprehensive understanding about the industries that may benefit from our service by researching their needs and preferences. The studio should choose the most promising industry
Analyze the current trends. This part should be accomplished often so that the studio can always devise new ways to improve the animation services and attract new clients
Improve the studio’s value proposition
The studio should have a value proposition that can be easily understood by the viewers/clients because this will help the studio to be recognized and distinguished from other animation studios.
Utilize social media platforms
The studio should post sample animation works to the most effective social media platform chosen to showcase the works, and attract new clients, since nowadays a lot of people spend their time using technology and social media.
Collaborate
Collaboration with artists, influencers, brand companies, notable people, and other animation companies may help the studio to gain visibility and add more networks which may lead to potential clients.
Get Referrals from existing clients
The studio can offer discounts or bonuses to the clients to encourage them to refer the studio to their network.
These referrals can also build a strong relationship with your clients creating a loyal base of clients.
Continuously gather client feedback
Since technology and creative trends change and improve overtime, Feedback is important to further improve the services that the studio offers, and allows it to stay ahead of industry trends, and adapt to the changes.
Animation Studios that Succeeded in spite of Challenges
Pixar Animation Studios
Challenges
Uncertainty about their future after spinning off from Lucasfilm.
faced technical limitations and financial problems before becoming a standalone company
Success Strategies
Pioneering CGI technology, creating visually stunning films.
Building a collaborative culture that emphasized storytelling, resulting in emotionally impactful films.
Studio Ghibli
Chellenges
Financial instability and competition in the global market.
Limited distribution channels outside Japan.
Success Strategies
Unique artistic style and deep storytelling that appealed to international audiences.
Cultivating a strong fan base through festival screenings and home media releases.
DreamWorks Animation
Chellenges
Competing against established giants like Disney and Pixar.
Fluctuating box office performances and critical reception.
Success Strategies
Diversifying their content to appeal to a broader audience (e.g., "Shrek" for both kids and adults).
Investing in strong marketing campaigns to build excitement and recognition.