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The large production of waste and pollution of water because of the…
The large production of waste and pollution of water because of the fashion industry
TARGET AUDIENCE
Everyone, specially low income people and the fashion industry.
PROBLEMS
For a long time, fashion has ignored sustainability, digitization and traceability, generating a significant ecological footprint. At the heart of the brand’s strategies were only design and product beauty, which put social responsibility on a secondary level.
CIRCUMSTANCES
Over 2 billion people lack access to safely managed drinking water, and many areas face water scarcity, exacerbated by climate change.
8% of global emissions come from the manufacture of clothing.
Fashion industry is responsible for 35% of microplastics found in our oceans; also, the sector generates 93 million tonnes of waste annually, an impressive amount, of which only 1% is recycled.
Features
1.Skin Tone Detection via AI:
Users upload a selfie or take a photo in real-time.The AI analyzes their skin tone,identifying whether they have a warm, cool, or neutral undertone.
Color Palette Recommendations:
Based on the detected skin tone, the AI recommends clothing color palettes that enhance the user’s appearance.
Body Scanning Technology:
Users can scan their bodies using their smartphone cameras or a connected device. The app guides them through the scanning process to capture accurate body measurements and a 3D model.
Virtual Try-On Experience:
Once the 3D model is ready, users can browse the app’s clothing inventory and virtually “try on” outfits in real-time.
SOLUTIONS
"clothing sharing application" and "tailor shops"
It is a personalized path that aims at sustainability and circular economy, particularly the recycling of high fashion clothes. It provides the possibility of having access to expensive clothes at reasonable prices by giving work and credit to labour and craftwork.
