Social and behavioral sciences and public health
How are social systems related to health
Behavioral change therories
Socioeconomic status, culture, and religion affect health
Social Marketing
Enforcing patterns of social control: having rules and regulations in place creates structure for society which can effect health
Providing opportunities to engage in healthy behaviors: the opportunities can have a strong impact on our health
Shaping norms: certain behaviors may become generally accepted among social groups
Encouraging selection of healthy behaviors as a coping strategy: each selection has a different impact on health
Culture: helps people make judgements about the world and decisions about behavior
Religion: social factors affecting health include religion which can be seen as a special component of culture
Socioeconomic status: family income, educational level or parents educational level and their professional status
food choice and methods of food preparations and preservation are all affected by culture, there are different diets and different opinions on medical care, in some cultures they use healers
greater longevity is associated with higher social status, greater socioeconomic status the more access to clean environment conditions and healthcare
religious attitudes that condone or condemn the use of condoms, alcohol, and tobacco have direct and indirect impacts on health as well, some religions prohibit some medical services or some reject medical interventions all together, this has a huge impact on a certain individuals health
Health belief model: individuals will change behavior if 1) they believe the condition has serious consequences 2) they believe taking action would benefit them and the benefits outweigh the harms 3) they are exposed to factors that prompt action and 4) they believe in their ability to successfully perform the action
Theory of planned behavior: behavioral intention is influences by an individuals attitude towards performing a behavior, their beliefs about whether people important to them approve or disapprove of the behavior and their beliefs about their control over performing the behvaior
Stages of change model: pre-contemplation, contemplation, preparation, action phase, maintenance phase
Diffusion of innovation: the diffusion and adoption or rejection of an innovation is affected by perceived attributes of the innovation
Price: identifying the benefits, the barriers, and the financial costs
Place: identifying the target audiences and how to reach them
Product: identifying the behavior or innovation that is being marketed
Promotion: organizing a campaign or program to reach the target audience