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Gisborne, New Zealand - Coggle Diagram
Gisborne, New Zealand
Impresion
Overall, Gisborne has this amazing blend of natural beauty, rich culture, and a laid-back vibe that just draws you in.
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Those beaches, especially Wainui, are stunning! Perfect for surfing or just chilling out.
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Demograpic
WHO
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Other: 5% (Pacific Islanders, Asian)
The population has a most younger age. There are many children and young adults, with a decent portion in the working-age population.
WHAT
Māori Culture: Strong Māori heritage, especially with the Ngāti Porou iwi.
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Wine and Food: Famous for its wineries, particularly Chardonnay and fresh local produce.
WHEN
European Arrival: European settlers came in the 1800s, leading to land conflicts and changes in ownership that affected Māori communities.
Agricultural Growth: In the mid-1900s, agriculture (sheep and cattle farming) boosted the economy and attracted more residents, peaking in the 1960s.
Urban Migration: From the 1970s, many Māori moved to larger cities for better job opportunities, resulting in slower population growth in Gisborne.
HOW/why?
Cultural Integration: Māori and European cultures blend, shaping local traditions and values.
Economic Development: Key industries like agriculture and tourism drive population growth and job opportunities.
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Point of difference
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The Tairawhiti Museum has exhibits on indigenous and colonial history, with Wyllie Cottage, an early European house, and Maori artefacts.
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Branding
SMP, strategy, visuals
I love how it is they are the first to see the sun and definite using the sun is a way or in the SMP
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