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Grossman et al. - 2008 - Adolescent Sexual Risk Factors Predicting Condom…
Grossman et al. - 2008 - Adolescent Sexual Risk Factors Predicting Condom Use Across the Stages of Change
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Interventions
The findings suggest that interventions that target positive attitudes about condom use and that build skills for condom communication are likely to promote consistent condom use among adolescents
The findings also suggest that tailored interventions based on an individual's stage of change can be more effective.
Chapter 4 Reading
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Social Marketing
4 P's
- Product
- Price
- Place
- Promotion
Branding --> requires a clear understanding of the product or the behavior to be changed, puts forth strategies for reducing the financial and psychological costs, identifies the audience and segments of the audience and asks how each segment can be reached