Please enable JavaScript.
Coggle requires JavaScript to display documents.
SWOT analysis - Coggle Diagram
SWOT analysis
likely evidence of strength and weaknesses
market share (%)
profitability (operating profit %)
efficiency (unit costs)
brand recognition and loyalty
market capitalisation (value & growth)
reputation for quality
Evaluating strengths and weaknesses
Important to focus on the most important
Is the judgement made reliable?
How sustainable are strengths
can weaknesses be overcome
Advantages
logical structure
focuses on strategic issues
encourages analysis of external environment
Disadvantages
too often lacks focus
independent?
can quickly become out of date
assess strengths and weaknesses
competitive advantages
role of benchmarking
key performance indicators
opportunities should be exploited, threats should be minimised