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Psychographic Profile - Coggle Diagram
Psychographic Profile
Personality
Traits
Behaviour Patterns
Attitudes
Values
Moral Values
Beliefs
Personal Priorities
Lifestyle
Daily Activities
Hobbies & Interests
Work-Life balance
Motivations
What drives them?
Goals & Aspirations
Fears or Insecurities
Interests
Hobbies
Entertainment Preferences
Leisure Activities
Buying Behaviour
Purchase Preferences
Price Sensitivity
Brand Loyalty
Cultural Influences
Social Group
Religion
Media Consumption
Social Status
Occupation
Level
Income Level
Education Level