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Corporate Strategy - Coggle Diagram
Corporate Strategy
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Porter’s Strategy
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differentiation
=valuable USP
=can charge high prices
=key is to reduce costs
in areas that don’t affect
uniqueness
=extra costs can outweigh
revenue from higher prices
niche focus
=picks segment poorly
served by main players
=adopts differentiation
or cost leadership
=key is to target a
particular market segment
Competitive
Advantage
=have to be either cost
leadership or differentiation
=avoid being stuck in the
middle
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