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Cross-Border E-Commerce, G4 (111212005 IBS3 Ruby 楊絜茹, 110251037 IPCM4…
Cross-Border E-Commerce
Analysis of E-commerce Business Models
Buying and Selling through the internet
Adavantage
No Time or Location Restrictions
Cost Reduction
Increased Efficiency
Greater Exposure
Data Analysis
Steps
Market Research
Build a Brand
Ensure Product Inventory
Create a Website
Develop a Business Model
Marketing and Promotion
Track Data and Analyze
Business Models
B2C (Business-to-Consumer)
C2C (Consumer-to-Consumer)
B2B (Business-to-Business)
B2G (Business-to-Government)
OMO (Online Merge Offline)
Operational Innovations and Challenges of Coupang
Operational Innovations
1.Artificial Intelligence Prediction
Predict customer orders using AI and pre-stock items at fulfillment centers has enabled same-day and next-morning deliveries.
‘lock-in effect’ strategy
Once a customer uses Rocket Delivery, they keep coming back
Rocket Delivery
Rocket Delivery service to cover 80 percent of all cities, along with a broader range of direct-purchase items
4.Rocket Growth
Extending its rapid delivery to general seller products.
Challenges
1.New business risks
Coupang Eats and Coupang Play However, face stiff competition from established players, necessitating further investments.
2.Slowing e-commerce market growth
The online retail market growth rate in South Korea plummeted from 20 per cent in 2021 to single digits in the third quarter of last year.
3.Competition from Chinese online shopping platforms
Chinese online shopping malls like AliExpress and Temu
4.Labor disputes
Controversies over worker deaths for night and early morning deliveries.
5.Fee conflicts with suppliers
Coupang’s rate was the highest at 27.5 per cent, more than double the industry average.
Coopetition of China and Southeast Asian E-commerce Operations
Cooperation
China
Technology Sharing
Lazada, under Alibaba’s ownership
AI-based recommendation systems and big data analytics
Substantial investments
JD.com has partnered with Central Group (Thailand) and Gojek (Indonesia)
Expand its presence in the region
Alibaba, JD.com, and Pinduoduo
Southeast Asia
Cross - Border E-commerce
Alibaba’s Tmall Global enables Southeast Asian sellers to reach Chinese consumers
Beauty, fashion, and consumer electronics categories
Cross-Border Logistics
JD.com, has expanded its logistics capabilities in Southeast Asia
Collaborated with local companies
Competiton
China
Competitive Strengths
Shopee’s local knowledge, aggressive pricing strategies, localized marketing
ShopeePay, its integrated digital wallet, has strengthened its ecosystem
Regulatory Challenges
Southeast Asian governments are increasingly enforcing data localization laws and regulations on e-commerce taxation
Southeast Asia
Market Share
Chinese e-commerce offer products at lower prices, targeting budget-conscious consumers
Southeast Asian platforms like Shopee and Tokopedia must compete by promoting local sellers and goods
Cross - Border E-commerce
Allowing Southeast Asian consumers to buy products directly from Chinese manufacturers
B2C (Business-to-Consumer)
Lazada (Alibaba), Shopee (Singapore), Tokopedia (Indonesia)
Development Trends and Future Challenges of E-commerce
Industry Life Cycle
Decline
Maturity
Growth
Introduction
demand is created
sales growing as demand growing
:check:
the existing product will decline
market saturation
Global expansion :warning:
Reduce demand
cutthroat competition :explode:
generic brand
Amazon
Alibaba
How to expand it to global?
Global delivery
Discount
well-known brands
co-branding
AI
Big data
G4
111212005 IBS3 Ruby 楊絜茹
110251037 IPCM4 Angelica 蔣水晶
112212002 IBS2 Maggie 李采妤
112212007 IBS2 Alex 楊承逸
Tokopedia
Tiktok
takeover