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SNAP Selling - Coggle Diagram

- - - - Difficult to decipher, to decide upon,
    - - You must PERSONALLY BRING VALUE. Otherwise you're dispensable.
    - - You must be aligned with the business direction of your prospect -> Case studies, values, presentations etc.
    - - Customers only care about how your offer adds value to their business and impacts their most important projects.
  - - - Complete a Buyer's Matrix
        
        Create Customer Personas
        
        Use a mind meld
  - - - Initiate Change
        
        Select Resources