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Ch1 TODAY Welcome to the Platform Revolution, Platform Introduction, G1…

- - - - ex. Viki uses an open community of
        translators to add movie subtitles.
  - - - ex. Wikipedia has built an information
        network by leveraging an external users.
  - - - ex. Amazon’s Kindle platform
        allows anyone to publish a book.
- - - - doesn't even have a hotel
        
        It lists more than 500,000 rentals and
        has served more than 10 million guests.
  - - - doesn't even have a taxi
        
        Less than 5 years later, it was valued
        by investors at over $50 billion.
  - - - doesn't even have a inventory
        
        One of its business portals ,Taobao
        has nearly a billion different products.
  - - - doesn't have an original video
        
        Over 1.5 billion subscribers visit
        regularly this social network site.
- - - - Consumer
  - - - ex. The accommodation industry
        needs to build more hotels.
  - - - ex. Establish a control mechanism
        for the customer service system.
  - - - ex. Editors need to select a few
        books from among the thousands.
- - - - eg. Discounts offered by grocery stores only increase short-term sales.
    - - eg. Apple’s brand ensures customer loyalty, but maintaining it requires massive investment
    - - eg. Pokémon Go’s explosive growth followed by a quick decline in users
  - - - More players online in games like League of Legends means faster matchmaking and better gameplay.
    - - More creators on YouTube attract more viewers, and more viewers encourage more creators.
    - - Having too many games on Steam can confuse players, making it difficult to find quality titles and leading to frustration.
    - - Too many users on Tinder at once can overwhelm users, making it harder to find meaningful matches.
  - - - eg.Google’s simple account sign-up allows millions to join with ease.
    - - eg. Airbnb: users can switch from consumer to producer.
  - - - eg. Ford Motor Co.focus on production efficiencies to lower unit costs.
    - - eg. Microsoft's Windows OS gained value as users and developers grew.
  - - - eg. Amazon.eBay: buyers attract sellers, and vice versa.
    - - eg. FB & IG: value grows as users and advertisers interact.
- - - - :recycle:feedback
        
        Give the platform its own value
        
        The system of the platform
        
        sets the rules
        
        Organization
        
        mediates producers
        and consumers.
        
        Resource
        
        2 more items...
      - buyers and sellers
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