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Strategic Planning, Jessica Maria Dario Velazquez - Coggle Diagram
Strategic Planning
The process of defining a company's direction and making decisions on allocating resources to pursue this strategy.
example
A global technology firm aiming to increase market share by 30% over the next five years through innovation and acquisitions.
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timeframe
Typically spans 3-5 years, but can go up to 10 years.
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OPERATIONAL PLANNING
Tactical Planning
The process of breaking down the strategic plan into more specific, actionable, and short-term objectives.
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Example
A marketing team developing a digital campaign to support the company’s goal of increasing sales by 15% over the next year.
Operational Planning:
Focuses on the day-to-day tasks and operations needed to achieve tactical plans and ultimately support the strategic goals.
Example
A production team adjusting staffing and machine schedules to increase output by 10% in the next quarter.
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Timeframe
Short-term, often within a year or less.
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