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Marketing Research Process, (ANALYTICAL FRAMEWORK AND MODELS, RESEARCH…
Marketing Research Process
step01: Define the problem
Management decision problem
marketing reserch problem
step03: Formulating a reserch design
EXPLORATORY
DESCRIPTIVE
CAUSAL
step04:Doing field work or collecting data
SELECTION
TRAINING
EVALUATION
SUPERVISION
step05: preparing and analyzing data
DATA PREPARATION
UNIVARIATE TECHNIQUES
MULTIVARIATE TECHNIQUES
step06: Preparing an presenting the report
REPORT
PRESENTATION
RESEARCH FOLLOW-UP
ASSISTING CLIENT
EVALLIATING THE RESEARCH PROJECT
ANOTHER PROJECT
DEVELOPING AN APPROACH TO THE PROBLEM
ANALYTICAL FRAMEWORK AND MODELS
RESEARCH QUESTIONS AND HYPOTHESES
SPECIFICATIONS OF INFORMATION NEEDED