IIM Ahmedabad - Her & Now Program

Project Aim

The Her & Now Program aims to empower women entrepreneurs in India by providing incubation and acceleration support. The program focuses on promoting economic empowerment for women by improving the framework conditions for women-led enterprises, especially in tier-II and tier-III cities​.

Revenue Streams

Key Beneficiaries

Women Entrepreneurs in Tier 3 towns

Key Activities

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Capacity Building: Focuses on business skills, leadership, and self-image as business owners​.

Access to Markets and Finance: Helps entrepreneurs access market opportunities and financing​.

Incubation and Acceleration Support: Provides training on business concepts and access to mentorship​.

Key Partners

Funders/Donors

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Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
German Federal Ministry for Economic Cooperation and Development (BMZ)
Indian Ministry of Skill Development and Entrepreneurship (MoSDE)​.

Startup Oasis (Rajasthan)
WE Hub (Telangana)​.

Types of Business supported

textiles/handloom, food processing, handicrafts, manufacturing, education, services

Customer Segments

Key Resources

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Cost Structure

Customer Relation

Channels of Program delivery

Mentors and Experts: More than 45 mentors provided support​.

Training Programs: Classroom training, mentorship, and expert sessions on business skills​.

Access to Financial Institutions: Links to financial institutions to equip women with the resources needed for growth​.

Value Proposition

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1.Custom training in business skills
2.Individual Mentorship
3.Access to finance and market opportunities
4.Capacity-building sessions on self-confidence and leadership​.

women entrepreneurs across various sectors, including micro, small, and medium enterprises (MSMEs)

program builds relationships through mentorship, training programs, and a strong network of other entrepreneurs and industry experts. Participants are supported in accessing business networks and market linkages​.

Workshops and Classroom Training
Mentorship programs
Online Sessions and Networking

GIZ and supported by BMZ and MoSDE

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1.Training and Mentorship Costs: Providing expert-led workshops and individual mentorship
2.Operational Costs: Managing incubation centers and partner organizations.
3.Program Extension Cost