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Summary :red_flag: - Coggle Diagram

- - - - Resellers
      - Physical distribution firms
      - MKT services agencies
      - Financial intermediaries
- - - - Characteristics of human population
    - - Affect buying power & patterns
        
        Good value and at fair price
    - - Three main trends
        
        Shortages of raw materials
        
        Higher pollution levels
        
        Government intervention in natural resource management
    - - Create both opportunities & challenges
    - - Influence/ limit MKT actions
        
        Increasing legislation
        
        Strong government agency enforcement
        
        Emphasis on ethics & socially responsible actions
    - - Institutions & forces
        
        Affect society's values, perceptions, preferences and behaviours